Who We Are
Finansiškai Raštingi is a fast-growing financial education company on a mission to help everyday people take control of their financial future. Operating across EU and the USA, we turn financial anxiety into peace of mind through investment education and insurance products.

We’re not a slow-moving corporation. We’re a results-driven business powered by paid advertising campaigns and lead magnets. We’re not looking for just an employee — we’re looking for someone who will become the architect of our entire client acquisition system.

What You’ll Do
You’ll own the entire paid client acquisition chain – from creative strategy to budget allocation. You won’t just “run ads.” You’ll translate business targets (e.g., “500 qualified leads next month”) into a working system that delivers.

Media Buying

• Plan, build, and manage Meta Ads campaigns across B2C and B2B funnels (webinars, consultations, quiz)
• Allocate budgets to maximise ROAS and drive CPL down
• Navigate financial services advertising restrictions (Special Ad Category)

Creative Strategy

• Analyse the market, competitors, internal data and audience behaviour — every campaign starts here
• Write creative briefs and coordinate a production team to deliver 100+ new ad variations (using AI) per month for EU and US markets
• Kill underperformers fast and iterate on winners

Full-Funnel Ownership

• Work as a team with the Head of Sales and Landing Page Developer (CRO specialist) to ensure your ad strategy matches the landing page and delivers high-quality leads
• Get recordings from meetings with customers and develop new ad angles based on their pains and desires
• Track beyond CTR and CPL — monitor lead quality, lead-to-conversion, and average deposit size per traffic source

Budget Allocation, Analytics & Reporting

• ROI modelling: e.g., paid webinar at €20,000 investment/conversion vs. free consultation at €10,000. Shift budget to where the return is highest.
• Weekly and monthly trend analysis for board presentations
• Maintain conversion tracking infrastructure (Pixel, Conversion API, Tag Manager) and ensure algorithms optimise for the right signals

Cross-Market Execution

• Adapt campaigns for EU and US markets while maintaining our education-first (value-first) positioning

Career Path

You’ll start as a Performance Marketing Strategist — hands-on with creative strategy and media buying. Once you’ve proven results, you’ll have the opportunity to grow into a Team Lead role, and eventually into Performance / Growth Director, building and managing your own team.

We won’t micromanage you. You’ll have full autonomy over your projects, budgets, and decisions. Deliver results – earn the opportunity to grow.

Your KPIs

• Creative velocity: 100+ new ad variations per month
• Efficiency: consistently decreasing CPL and increasing ROAS
• Lead quality: 10–30%+ lead-to-conversion rate
• Investment value: growing average deposit size across every funnel

What We Expect

Required

• 2–4+ years of experience in Meta Ads media buying and creative strategy
• Scale experience: managed significant budgets and tested high volumes of creative (100+/month)
• Funnel expertise: deep understanding of lead generation funnels, and how ad messaging must align with landing pages
• Analytics: META ads platform metrics, Atria/Motion, ads library, GA4
• Languages: Lithuanian and English (Polish is a strong plus)

The „Superpower” Bonus

• Experience in financial services or high-ticket lead generation
• Ability to explain why a specific ad hook works based on behavioural psychology, not just “best practices”
• Google Ads, YouTube and TikTok advertising experience
• Experience localising campaigns across different markets (EU and US)

Your DNA

• Independent and fast: you make decisions with 70% of the information. You don’t need someone to approve every step.
• Data-driven: decisions are based on metrics, not gut feeling.
• Bold: You’re not afraid to break the status quo and test unconventional approaches.

What We Offer

• Salary: €2,500 – €4,000 gross + performance-based bonuses tied directly to your results
• Growth path: clear trajectory from specialist to team lead to director
• Flexibility: hybrid model — 4 days from a modern office in Vilnius, 1 day remote
• Resources: all the tools and budgets you need to test your ideas, an educational budget for courses/events, and a budget to hire in-house/freelancers/agencies as we scale.
• Zero bureaucracy: work directly with the company founder and make decisions fast
• Meaningful work: build a product that genuinely changes people’s financial habits